Always know what to do next
Most design processes are scattered, with tools here, meetings there, gut instinct everywhere. The Heroic Design Process is different.
​
Nine guided stages take you from "where do I start?" to a product customers actually buy and love. And your AI co-creator sparks ideas at every step. You'll never stare at a blank page again.
1. User Community and Problem Ideation
2. User Community and Problem Definition
3. Quality Function Deployment (needs)
4. Review 1 and Documentation
5. Requirements
(with ranges)
6. Functional Mapping
7. Brainstorming
and Selection
8. Review 2 and Documentation
9. Prototyping (software only)
1. User Community and Problem Ideation
Quickly find a meaningful problem, for a motivated customer, with genAI-powered project ideation.
✓ Generate hundreds of users and real problems
✓ Visually sort into shortlists by simple drag-and-drop
✓ Combine into solution sets worth pursuing
✓ Research and score against criteria that matter
✓ Select a clear winner, backed by logic, not luck
Choose a clear direction in hours, not weeks, with zero blank page anxiety.
2. User Community and Problem Definition
You can't design ‘everything’ for ‘everyone.’ Create definitions that build understanding and empathy.
✓ Build a user profile across nine key attributes
✓ Define their problem through nine detailed lenses
✓ Uncover their hidden struggles
✓ Describe what success looks like to them
✓ Build empathy, so you can design with confidence
All in one guided workspace, that helps you move quickly from assumptions to clarity.
3. Quality Function Deployment (user needs)
Skip the endless debates, and turn complex tradeoffs into clear priorities, with a genAI needs analysis.
✓ Identify what users truly care about, and how much
✓ Create criteria that make design decisions easier
✓ Find the levers that give users what they need
✓ Focus time on parameters that move the needle
​
Make great decisions, reduce your design time, and launch sooner, by spending time on what matters.
4. Review 1 and Documentation
Confirm you're solving the right problem for the right customer, before investing in solutions.
✓ Review your user and problem definitions for gaps
✓ Validate that your priorities match real user needs
✓ Generate reports that justify your direction
✓ Generate funding with pitch-ready slides
✓ Convince stakeholders and investors to proceed
​
Minimize risk, build confidence, and move forward with everything you need to secure buy-in.
5. Requirements (with suggested ranges)
Turn assumptions into signed-off requirements. De-risk plans and unlock approvals.
​
✓ Auto-generate targets, units, acceptance criteria
✓ Tie requirements to actual user needs
✓ Flag ambiguity, conflicts, and feasibility risks
✓ See gaps instantly (no more missed “must-haves”)
​
Define “done” early, ship with confidence, and win approvals sooner.
6. Functional Mapping
(decomposition)
Create a clear, shared architecture. Accelerate delivery and eliminate rework.
​
✓ Generate a complete functional map in minutes
✓ Decide what you will and (importantly!) won't do
✓ Reveal hidden dependencies
✓ Set up categories for brainstorming success
​
Break the overall problem into smaller problems, that are easier to solve.
7. Brainstorming and Selection
Create and choose breakthrough solutions, with just the right amount of chaos.
​
✓ Generate a dozen quality concepts with every click
✓ Create images, diagrams, and flowcharts
✓ Automatically describe and justify your solutions
✓ Apply structured evaluation criteria, not gut feel
​​
Explore more of the solution space, and find the winning solution fast.
8. Review 2 and Documentation
The gate between conceptual and detailed design. Confirm your design is ready to move forward.
✓ Review your full conceptual design end-to-end
✓ Ensure requirements, architecture, and solutions align
✓ Validate your creativity to your team
✓ Generate reports and pitch decks that secure approval
​
Cross the threshold from concept to reality, with everything documented and approved.
9. Prototyping (software)
For software products, turn your conceptual design into a working prototype, instantly.
​​
✓ Generate a Lovable™ prompt from your design
✓ Create a functional prototype in minutes, not days
✓ Test your concept with real users
✓ Iterate fast, and refine your prototype as you learn
​​
See your product come to life, and validate it before you commit to the build.
From fog to clarity. From guessing to confidence.
The Heroic Design Process guides you every step, so you can design products that customers actually buy and love.
It's easy! No credit card required.