95% of new products fail.
Yours doesn’t have to.
Design with confidence — create products that users actually want, with your genAI co-creator and a proven product design process.
✓ Swiftly brainstorm hundreds of unique ideas
✓ Choose motivated users and a problem worth solving
✓ Empathize with your users and their struggles
✓ Discover what truly matters and how to deliver it
✓ Sell your vision with reports and pitch-ready slides
Create a remarkable product for a motivated user.
All in simple drag-and-drop interface, that lets you easily sort and record your creativity.
Capture your creativity, and your AI co-creator will build on your ideas.
The solution space for every product design is infinite.
Product design is a chain-of-thought process of ideas and decisions—each one creating a new branch toward a possible solution. With endless possibilities, success demands great ideas and a proven design process.
If you're a product manager or designer, your genAI co-creator sparks bold ideas, and the Heroic Design process helps you shape them into a remarkable product.
When inspiration strikes, your genAI co-creator helps it take flight.
You bring judgement and intuition. Your AI co-creator uses GPT 4.1 to bring speed, scale, and a fresh perspective. Together, you’ll unlock breakthrough product ideas that stand out—and succeed.
✓ Access the collective insight of all the world's designers
✓ Generate 100s of high-quality ideas—fast
✓ Explore surprising angles and overlooked market gaps
✓ Waste no effort—every idea builds on your earlier work
Augment your creativity—great minds create better ideas, together.
Always know what to do next.
In your journey of being and becoming a product designer, you will always know what to do next.
We'll help you choose a project, then understand your users, their problems, and their needs. Then we'll help you learn how to give your users more of what they need.
Finally, we'll help you communicate your vision to the world.
1. User Community and Problem Ideation
2. User Community and Problem Definition
3. Quality Function Deployment (QFD) Needs
4. Validation: Review and Documentation
1. User Community and Problem Ideation
Quickly find a meaningful problem, for a motivated customer, with genAI-powered project ideation.
✓ Generate hundreds of users and real problems
✓ Visually sort into shortlists by simple drag-and-drop
✓ Combine into solution sets worth pursuing
✓ Score against criteria that matter
✓ Select a clear winner, backed by logic, not luck
Choose a clear direction in hours, not weeks, with zero blank page anxiety.
2. User Community and Problem Definition
You can't design ‘everything’ for ‘everyone.’ Create definitions that build understanding and empathy.
✓ Build a user profile across nine key attributes
✓ Define their problem through nine detailed lenses
✓ Uncover their hidden struggles
✓ Describe what success looks like to them
✓ Build empathy, so you can design with confidence
All in one guided workspace, that helps you move quickly from assumptions to clarity.
3. Quality Function Deployment Needs Study
Skip the endless debates, and turn complex tradeoffs into clear priorities, with a genAI needs analysis.
✓ Identify what users truly care about, and how much
✓ Create criteria that make design decisions easier
✓ Find the levers that give users what they need
✓ Focus time on parameters that move the needle
Make great decisions, reduce your design time, and launch sooner, by spending time on what matters.
4. Validation: Review and Documentation
Get stakeholder buy-in with proof, not promises. Sell your vision, with review suggestions and documents.
✓ Review and strengthen your design project
✓ Justify your design story in comprehensive reports
✓ Generate funding with pitch-ready slides
✓ Validate your creativity to your team
✓ Convince stakeholders and investors to proceed
Minimize risk, build confidence, and move forward with everything you need to secure buy-in.
With every idea,
two journeys begin.
The first is a battle for the life of your design.
The second is your design journey.
As designers, we willingly and joyfully enter the creative world. It is chaotic, and has different rules. Learning to design is learning these new rules, so that we can generously create solutions for our users and gain a mastery of this creative world.
We also join the companionship of designers, working through time to capture Chaos within Order. We collaborate with all of the designers before us and keep their work alive.