Design products that customers actually buy and love
All in a simple drag-and-drop interface, with zero blank-page anxiety
Free
Sign up, follow the guided design process, and spark great ideas with your AI co-creator
Free
SOLVE THE RIGHT PROBLEM:
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Generate users and problems
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Define users, problems, and success
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Choose a clear direction in hours
UNDERSTAND USER NEEDS:
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Reveal what customers value most
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Turn needs into clear requirements
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Write pitches and discovery questions
DESIGN THE COMPLETE SOLUTION:
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Map functionality, inputs, outputs
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Spark solutions with your AI co-creator
YOUR PLAN INCLUDES:
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2 projects to test risk-free
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2,500 AI ideas/mo, guided mode
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Secure, works on any browser
Startup
For founders and teams ready to take their idea from foggy to funded.
CA$19/mo
US$14/mo
EVERYTHING IN FREE, PLUS:
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Collaborate live in multi-user projects
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Create secret, non-training projects
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Review work with AI guidance
MOVE FASTER WITH AI:
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Score customer needs in seconds
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Identify tradeoffs, risks, and intellectual property
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Generate solution images
SELL THE VISION:
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Generate pitch deck slides for investors
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Track review actions on Kanban
YOUR PLAN INCLUDES:
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25 projects for serious teamwork
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10,000 AI ideas + 50 images/mo
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Email support
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21-day free trial
Professional
For serious product designers leading high-stakes work that has to land.
CA$39/m
US$29/m
EVERYTHING IN STARTUP, PLUS:
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Auto-fill tables across the process
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Unlimited secret projects
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Four times larger projects
SCALE YOUR AI CO-CREATOR:
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Create more detailed solutions
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Generate wildcard ideas
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Generate images, diagrams, and flowcharts
SHIP PROFESSIONAL DELIVERABLES:
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Document all design ideas/decisions
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Build software prototypes with Lovable
YOUR PLAN INCLUDES:
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Unlimited projects, no ceiling
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30,000 AI ideas + 150 images/mo
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Live office hours with an expert
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21-day trial
Detailed feature comparison
Every plan gives you the guided Heroic Design Process, so you can move from foggy idea to defensible concept. Upgrade when you need live team collaboration, secret projects, more AI power, design reviews, customer-ready summaries, pitch slides, prototype prompts, and support.