1. Introduction

This Privacy Policy outlines the personal information that Heroic Design Inc. ("we", "us", or "our") collects, how we use it, and the steps we take to protect it. By using our services, you agree to the collection and use of your information in accordance with this Privacy Policy.

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2. Who We Are

We are a company that provides a digital platform that enables users to ideate, evaluate, and develop new product concepts using generative AI, among other functionalities, based out of Vancouver, British Columbia.
 

3. Giving and Withdrawing Your Consent

Please read this Privacy Policy carefully. By using our services, you acknowledge the notices in this Privacy Policy. If you do not agree, you must refrain from using our services.

 

We collect, use, and disclose your personal information with your consent and as permitted by applicable privacy laws. Depending on the information we collect and the purposes for which the personal information will be used, your consent may be express or implied. When you voluntarily provide personal information to us, we will imply your consent to use and disclose that information in accordance with this Privacy Policy. For sensitive information, we will obtain your express consent through an explicit opt-in mechanism.

 

You can withdraw your consent at any time by accessing your account settings, or by contacting our Privacy Officer. Upon withdrawal of consent, we will cease processing your personal information for the purposes you have withdrawn consent from, unless we are required to retain certain data by law. We may keep a record of your withdrawal of consent.

 

You should be aware that withdrawing consent may affect your ability to use certain features of our services that rely on processing of your personal information or may otherwise impact our ability to provide services to you. Specific services that will be affected will be clearly communicated at the time of withdrawal to help you make informed decisions.

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4. What Information We Collect

We collect the following personal information: first name, last name, email, your display name of choice, the content of any messages sent to us, product category, project type, and your interests, which are tied to your field of product design. You will have the option to provide your company name, company logo, job title, and a short biography.

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5. How We Collect Your Information

We collect personal information through various methods, including:

• Website Forms: Personal information is collected when you fill out forms on our website, such as contact forms or service request forms.

• Email Communications: We collected information from email communications you send to us, including inquiries and support requests

• Customer Service Interactions: During interactions with our customer service team, personal information is collected to assist with your inquiries and support requests.

• Shared Cloud Storage: Personal information may be shared with us through cloud storage services used during our service engagement.

 

6. Third Parties

We use third party providers to deliver certain aspects of the services. These third party providers operate independently and are not under our control. They may collect, use and store your information in accordance with their own privacy policies. We strongly recommend that you review these policies as they govern the handling of your information. Use of these third party services is at your own risk.

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Payment Processor: We use a third party service provider to provide access to existing payment gateways.  Upon signing up for an account, you will be redirected to the website of our third party payment services provider, currently Stripe, Inc.  As part of the payment process, you will be asked to submit Personal Information to Stripe, Inc. in order to process the payment transaction.  This information is collected directly by the third party on behalf of us.  To learn more about Stripe, Inc.’s privacy practices, please see its privacy policy at https://stripe.com/en-ca/legal/privacy-center.  

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Forum Host: We use a third party platform to facilitate our forum. Upon signing up to use our software, if you choose to take part in our forum, you will be redirected to Discord Inc., our current forum host. Discord Inc. may collect Personal Information including your date of birth, as well as aggregated, non-personally identifiable information and user analytics about your access and use of our services. We receive this anonymous and de-identified data from Discord Inc. in the form of dashboards. The data collection practices of Discord Inc. is governed by their privacy policy, found at https://discord.com/privacy.

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7. How We Use Your Information

We collect personal information for various purposes, as permitted by law.

The purposes for collection may be clear to you at the time of collection, or may be reasonable in the circumstances. In addition to the obvious business and legal purposes for which we may use personal information, our use of the personal information include the following purposes:

• Communication with Users: We collect personal information to manage customer service interactions, and to provide necessary updates and support.

• Service Delivery: Personal information is collected in order to provide our services and ensure that our services are tailored to meet each customer’s specific needs.

• Marketing and Sales Activities: We use personal information to conduct marketing and sales activities, including providing information about upcoming events, sending promotional offers, and providing updates about our services.

 

8. Where We Store Your Information

Your personal information will be stored on servers located in Canada and the United States.

 

9. How We Protect Your Information

Standard encryption practices are used to protect personal information during storage and transmission. Access controls are implemented to ensure only authorized personnel have access to personal information, and regular security audits are conducted to identify and mitigate risks.

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10. Our Data Retention Policy

Personal information is retained only as long as necessary to fulfill the stated purposes or for a legally required time period. Typically, data is reviewed annually to determine if it should be retained or securely destroyed. Personal information is securely destroyed upon customer request, or when an account is terminated, unless that data must legally be retained for a period.

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11. Your Rights Regarding Your Personal Information

You have the right to access your personal information, request corrections or updates to your personal information, and demand deletion of your personal information where applicable. You can also object to certain processing activities and request restrictions on your personal information's use, however, this may impact our ability to provide services to you. You can exercise these rights by contacting our Privacy Officer at the information listed below.

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12. How We Handle Privacy-Related Complaints

Privacy-related complaints can be submitted via email to our Privacy Officer at the contact information below. All complaints are reviewed by our Privacy Officer within 30 days. You will be provided with updates or resolutions as applicable.

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13. Contacting Our Privacy Officer

If you have any questions or concerns about this Privacy Policy or our data handling practices, you can reach our Privacy Officer at info@heroic.design.

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14. How We Notify You of Changes to Our Privacy Policy

We may update this Privacy Policy from time to time and post any changes to our website.  If you use our services, you acknowledge notice of the most up-to-date version of the Privacy Policy posted at that time. Our collection, use, disclosure, and retention of your personal information will be governed by the version of the Privacy Policy currently in effect.  As a result, we encourage you to periodically review our Privacy Policy for the latest information on our privacy practices and to contact us if you have any questions or concerns.

 

This Privacy Policy was last updated on May 25, 2025.