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Composing an Overall Function | HEROIC™ Design #5

  • Aug 28, 2023
  • 1 min read

Updated: Feb 22, 2024



Every time someone buys a product, they're hiring it to do a job. The Overall Function is a clear statement of that job. If you get it right, you'll be hired for life.


 
 
 

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The HEROIC™ Design Workbook breaks down the process and explains it well, so it is achievable. It won't be easy, but you will be emboldened to design at the limits of your creativity.

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