95% of new products fail.
Yours doesn’t have to.
Design with confidence — create products that users actually want, with your genAI co-creator and a proven product design process.
✓ Swiftly create hundreds of unique ideas
✓ Choose motivated users and problem worth solving
✓ Empathize with your users and their pain
✓ Discover what truly matters and how to deliver it
✓ Map the system for a complete and coherent solution
✓ Create unique and breakthrough solutions
✓ Generate images, diagrams, and flowcharts
Create a remarkable product for a motivated user.
All in a simple drag-and-drop interface, with zero blank-page anxiety.
Capture your creativity, and your AI co-creator will build on your ideas.
The solution space for every product design is infinite.
Product design is a chain-of-thought process of ideas and decisions — each one creating a new branch toward a possible solution.
And as a designer, your solution space is effectively infinite. Your genAI co-creator gives you access to more of that solution space, so you can find the best solution for your user community.
If you're a product manager or designer, your genAI co-creator sparks bold ideas, and the Heroic Design process helps you shape them into a remarkable product.
When inspiration strikes, your genAI co-creator helps it take flight.
You bring judgement and intuition. Your AI co-creator uses GPT 4.1 to bring speed, scale, and a fresh perspective. Together, you’ll unlock breakthrough product ideas that stand out—and succeed.
✓ Access the collective insight of all the world's designers
✓ Generate 100s of high-quality ideas—fast
✓ Explore surprising angles and overlooked market gaps
✓ Save all ideas automatically—never lose a great idea again
✓ Waste no effort—every idea builds on your earlier work
Augment your creativity—great minds create better ideas, together.
Always know what to do next.
In your journey of being and becoming a legendary product designer, you will always know what to do next.
We'll help you choose a project, then understand your users, their problems, and their needs. Then we'll help you learn how to give your users more of what they need.
Finally, we'll help you create breakthrough solutions using text, images, diagrams, and flowcharts.
1. User Community and Problem Ideation
2. User Community and Problem Definition
3. Quality Function Deployment (needs)
4. Validation: Review and Documentation
5. Requirements
(with suggested ranges)
6. Functional Mapping
(functional decomposition)
7. Brainstorming
and Selection
1. User Community and Problem Ideation
Quickly find a meaningful problem, for a motivated customer, with genAI-powered project ideation.
✓ Generate hundreds of users and real problems
✓ Visually sort into shortlists by simple drag-and-drop
✓ Combine into solution sets worth pursuing
✓ Score against criteria that matter
✓ Select a clear winner, backed by logic, not luck
Choose a clear direction in hours, not weeks, with zero blank page anxiety.
2. User Community and Problem Definition
You can't design ‘everything’ for ‘everyone.’ Create definitions that build understanding and empathy.
✓ Build a user profile across nine key attributes
✓ Define their problem through nine detailed lenses
✓ Uncover their hidden struggles
✓ Describe what success looks like to them
✓ Build empathy, so you can design with confidence
All in one guided workspace, that helps you move quickly from assumptions to clarity.
3. Quality Function Deployment Needs Study
Skip the endless debates, and turn complex tradeoffs into clear priorities, with a genAI needs analysis.
✓ Identify what users truly care about, and how much
✓ Create criteria that make design decisions easier
✓ Find the levers that give users what they need
✓ Focus time on parameters that move the needle
Make great decisions, reduce your design time, and launch sooner, by spending time on what matters.
4. Validation: Review and Documentation
Get stakeholder buy-in with proof, not promises. Sell your vision, with review suggestions and documents.
✓ Review and strengthen your design project
✓ Justify your design story in comprehensive reports
✓ Generate funding with pitch-ready slides
✓ Validate your creativity to your team
✓ Convince stakeholders and investors to proceed
Minimize risk, build confidence, and move forward with everything you need to secure buy-in.
5. Requirements (with suggested ranges)
Turn assumptions into signed-off requirements. De-risk plans and unlock approvals.
✓ Auto-generate targets, units, acceptance criteria
✓ Tie requirements to actual user needs
✓ Flag ambiguity, conflicts, and feasibility risks
✓ See gaps instantly—no more missed “must-haves”
Define “done” early, ship with confidence, and win approvals sooner.
6. Functional Mapping
(decomposition)
Create a clear, shared architecture. Accelerate delivery and eliminate rework.
✓ Generate a complete functional map in minutes
✓ Decide what you will and (importantly!) won't do
✓ Reveal hidden dependencies
✓ Set up categories for brainstorming success
Break the overall problem into smaller problems, that are easier to solve.
7. Brainstorming and Selection
Create and choose breakthrough solutions, with just the right amount of chaos.
✓ Generate a dozen quality concepts with every click
✓ Create images, diagrams, and flowcharts
✓ Automatically describe and justify your solutions
✓ Apply structured evaluation criteria, not gut feel
Explore more of the solution space, and find the winning solution fast.
Pricing
Call to Adventure
Find a real opportunity. Free, fast clarity—zero blank-page anxiety. Enter the creative realm and begin your heroic design journey now!
Free
Includes:
PROJECT IDEATION:
-
Create hundreds of real users and problems with your AI co-creator
-
Drag-and-drop to easily shortlist great ideas
USER AND PROBLEM DEFINITION:
-
Understand users deeply across key attributes
-
Reveal their hidden pain and vision of success
SUPPORT AND IP PROTECTION:
-
Design physical, software, or process products
-
Pursue business, personal, or academic projects
-
Protect your IP with enterprise security, MFA
-
Any browser, ad-free, dark mode
-
25 projects (2 secret, not used for training)
-
5,000 genAI ideas and 200 uploads, monthly
-
Focused training videos
Supernatural Aid
Understand what your users want, and how to deliver it. Then sell your vision—without lifting a pen. Become the hero your users need!
CA$9/m
US$6.50/m
Includes "Call to Adventure", plus:
QUALITY FUNCTION DEPLOYMENT:
-
Reveal what users value most
-
Ease tradeoffs with clear criteria
-
Prioritize the critical parameters
-
Focus effort only where it counts
DESIGN REVIEW AND REPORTS:
-
Strengthen your designs with an actionable review
-
Sell your design with audit-ready internal reports
-
Get buy-in with compelling external reports
-
Win investors with persuasive pitch slides
SUPPORT AND IP PROTECTION:
-
75 projects (10 secret, not used for training)
-
10,000 genAI ideas and 500 uploads, monthly
-
Email for fast answers
The Ultimate Reward
Design a remarkable product—from requirements to breakthrough solutions. Be and become a legendary product designer!
CA$15/m
US$11/m
Includes "Supernatural Aid", plus:
REQUIREMENTS:
-
Turn user needs into clear requirements
-
Auto-generate targets, units, and acceptance criteria
FUNCTIONAL MAPPING:
-
Feel your system snap into place
-
Reveal hidden inputs and outputs
BRAINSTORMING:
-
Create breakthrough genAI solutions on demand
-
Create genAI images, diagrams, and flowcharts
-
Explain and justify every design decision
SUPPORT AND IP PROTECTION:
-
100 projects (25 secret, not used for training)
-
10,000 genAI ideas, 750 uploads, 100 genAI images, monthly
-
Live office hours
With every idea,
two journeys begin.
The first is a battle for the life of your design.
The second is your design journey.
As designers, we willingly and joyfully enter the creative world. It is chaotic, and has different rules. Learning to design is learning these new rules, so that we can generously create solutions for our users and gain a mastery of this creative world.
We also join the companionship of designers, working through time to capture Chaos within Order. We collaborate with all of the designers before us and keep their work alive.