Reverse Engineering a Clever Cap - 3 - Requirements | HEROIC™ Design #12

Requirements set the targets our design must achieve. If we set the wrong targets, the users we want will choose another product!

With the right targets, our users will tick all the right boxes, including the buy box.

This is the third video in our design example. We'll use my list of categories to brainstorm Requirements for this example of a clever cap design.