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Halftone Rocket

Heroic™ Design inspires and emboldens inventors, designers, makers and engineers to create remarkable new products.

The Heroic™ Design Workbook contains a rigorous new product design process. With explanations, examples, and templates for your design—right in the workbook—you can create the most generous design possible for your users.

And if you learn best by video, the Heroic™ Design Masterclass accelerates your learning with extra theory, philosophy, and examples. It also provides encouragement for the journey ahead and helps you avoid the many pitfalls present in new product development.

My name is Christopher McLean. I am a 25-year product designer, entrepreneur, and Adjunct Professor at the University of British Columbia. For the foreseeable future, I will be sharing the design process I wish I had when I started, and teaching others how to design remarkable products.

I look forward to working together.

Best, Chris. 

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