Overview of the Heroic Design Process | HEROIC™ Design #3

A Product Design Process takes you from the first thoughts of an idea, to a full product design. This is an overview of the process I developed over my career and that I use today.

It helped me co-found, build and sell a company, and I teach elements of the process to engineers at the University of British Columbia.

At the end of the video, I talk about how to get past fear and perfectionism once you are ready to launch a new design.