Software that helps you start your design journey:
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An AI co-creator to generate great ideas
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A rigorous design process to guide you
95% of new products fail—yours doesn’t have to
Design with confidence—create products your users actually want, with your AI co-creator and a proven design process.
✓ Swiftly brainstorm hundreds of unique ideas
✓ Pick motivated users and a problem worth solving
✓ Empathize with your users and their struggles
✓ Discover what truly matters and how to deliver it
✓ Sell your vision with reports and pitch-ready slides
All in simple drag-and-drop interface, proven to work for successful startups.
User Community and Problem Ideation
User Community and Problem Definition
Quality Function Deployment (QFD) Needs
Validation: Review and Documentation
The solution space for every design is infinite
Design is a chain-of-thought process with thousands of ideas and decisions.
Each decision, a new branch. Potential designs, at each tip.
Your AI co-creator, and the Heroic design process help you find the best solution for your user community, within that space.
Four stages to choose a project and set your design direction:
1. Project Ideation
2. User and problem Definition
3. Quality Function Deployment
4. Validation: Review and Documentation
1. User Community and Problem Ideation
Quickly find a meaningful problem, for a motivated customer, with genAI-powered project ideation.
✓ Generate hundreds of users and real problems
✓ Visually sort into shortlists by simple drag-and-drop
✓ Combine into solution sets worth pursuing
✓ Score against criteria that matter
✓ Select a clear winner, backed by logic, not luck
Choose a clear direction in hours, not weeks, with zero blank page anxiety.
2. User Community and Problem Definition
You can't design ‘everything’ for ‘everyone.’ Create definitions that build understanding and empathy.
✓ Build a user profile across nine key attributes
✓ Define their problem through nine detailed lenses
✓ Uncover their hidden struggles
✓ Describe what success looks like to them
✓ Build empathy, so you can design with confidence
All in one guided workspace, that helps you move quickly from assumptions to clarity.
3. Quality Function Deployment Needs Study
Skip the endless debates, and turn complex tradeoffs into clear priorities, with a genAI needs analysis.
✓ Identify what users truly care about, and how much
✓ Create criteria that make design decisions easier
✓ Find the levers that give users what they need
✓ Focus time on parameters that move the needle
Make great decisions, reduce your design time, and launch sooner, by spending time on what matters.
4. Validation: Review and Documentation
Get stakeholder buy-in with proof, not promises. Sell your vision, with review suggestions and documents.
✓ Review and strengthen your design project
✓ Justify your design story in comprehensive reports
✓ Generate funding with pitch-ready slides
✓ Validate your creativity to your team
✓ Convince stakeholders and investors to proceed
Minimize risk, build confidence, and move forward with everything you need to secure buy-in.
With every idea, two journeys begin.
The first is a battle for the life of your design itself. The second is your journey to become a better designer.
As designers, we willingly and joyfully enter the creative world. It is chaotic, and has different rules. Learning to design is learning these new rules, so that we can generously create solutions for our users and gain a mastery of this creative world.
We also join the companionship of designers, working through time to capture Chaos within Order. We collaborate with all of the designers before us and keep their work alive.
This is all an adventure, and I will do my best to encourage you on both journeys.
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Heroicdesign.ai software – for genAI ideas at each stage of the design process
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The Heroic™ Design Workbook – to guide and encourage your design
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The Heroic™ Design Masterclasses – to share designer wisdom
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Regular free lectures – to help you grow as a designer
I can’t wait to see what you design.
Best, Chris
